Chadwicks Gives Pina Colada Sweet New Sleeves

Chadwicks worked hard to design a sleeve which would stand out against competitors, and our development of the high opacity white means the Pina Colada looks clean and bright on the shelf.

Oct 27 2010 --- Leading shrink sleeve manufacturer Chadwicks has given Manchester Drinks’ Pina Colada a sweet new look to make it stand out from the crowd.

Innovators in shrink sleeves Chadwicks has created a modern, bright sleeve for the cocktail from Manchester Drinks, which blends pineapple, banana, coconut and white rum to create a ready-mixed version of the world-famous cocktail.

The sleeves are printed using six colours UV Flexo on 50 micron film and a high opacity white was developed to minimise transparency.

Mike Kelly, Account Manager at Chadwicks Sleeves, said: “It is always rewarding to work with Manchester Drinks as they are industry leaders looking for sleeves of the highest quality.

“Chadwicks worked hard to design a sleeve which would stand out against competitors, and our development of the high opacity white means the Pina Colada looks clean and bright on the shelf. We always aim to provide quality sleeving solutions, as well as unrivalled customer service.”

Richard Benjamin, of Manchester Drinks, said: “We were hugely impressed with the effort Chadwicks made to develop their techniques in order to provide us with the high opacity white finish we required for the Pina Colada product.

“We chose to work with Chadwicks as they are always willing to go the extra mile to produce sleeves that are eye catching, exciting and high quality, and they definitely delivered.”

Chadwicks is part of the Flexible Packaging Division of the Clondalkin Group, which has more than 40 manufacturing sites located across Europe and North America.