Cerestar completes 'brand migration' to Cargill
The former Cerestar companies will no longer use the name 'Cerestar', but will instead come under the 'Cargill' banner, although the C* product brand will continue in limited cases.
26/05/06 Cargill has announced that its Cerestar businesses will officially embrace Cargill branding from Spring 2006. The move will bring to an end a four-year period of 'brand migration' that followed Cargill's acquisition of European starch manufacturer Cerestar in April 2002.
The former Cerestar companies will no longer use the name 'Cerestar', but will instead come under the 'Cargill' banner, although the C* product brand will continue in limited cases. Cargill said that this change in branding recognises the overall ownership of our business and the growth of ourinvestment and service strength. It also marks a significant extension of scope of the corporation's offering to its customers.
Built on a platform of operational excellence, Cargill's focus on providing customer solutions will continue to be underlined by building working partnerships with customers and investing in the skills of its people. The company will continue to develop new solutions with the functionalities to meet unique requirements, especially in rapidly changing sectors and fast-growth markets.
As part of Cargill, Cerestar has access to an unparalleled global network of expertise across related markets together with technical excellence at the very forefront of our industry. Cargill said that Cerestar customers will see no change in their relationships with the company.
