C&C Group In Distribution Partnership With InterBev Singapore

07 Jun 2016 --- C&C Group announces new distribution partnership with InterBev (Singapore) Limited, a subsidiary of ThaiBev. Under the terms of the newly-formed partnership, Interbev Singapore and C&C Group will work together to strengthen Magners’ presence in key market growth channels. Interbev Singapore will begin its nationwide distribution of Magners in Singapore from September 1, 2016.

Sales of Magners by Interbev Singapore will be supported by its business partner, F&N Foods, also a subsidiary of ThaiBev. The formidable team of Interbev Singapore and F&N Foods is strategically placed as a full-fledged, one-stop beverage company with an extensive distribution network to develop and grow premium brands.

Conor Hardy, Regional Director of C&C Group’s Asia Pacific Division, said, “We are delighted to announce this new strategic partnership with Interbev in Singapore. Magners has been long established in the Singaporean market and is one of leading cider brands. This partnership with Interbev will allow Magners to enhance its cross-channel presence and availability”

Kevin Ng, Vice President – International Business, Interbev (Singapore) Limited said “We are happy to be in this new distribution partnership with C&C Group. Together with our partner business, F&N Foods we are confident of propelling the growth of one of the most enduring brands of ciders here in Singapore”