California Natural Color has introduced Pure Brown Carrot, a naturally sourced alternative to caramel coloring, designed for food and beverage products aiming to reduce reliance on processed additives. The ingredient produces a range of brown hues and can be labeled simply as “vegetable juice for color” or “carrot concentrate.”The colorant is targeted at manufacturers responding to increased demand for simpler, more recognizable ingredients. The US colors market has been shaken up recently with regulatory changes outlawing certain synthetic dyes, prompting an industry shift toward naturality.
