Cargill increases juice capabilities

To more accurately reflect its increased capabilities and goals, Cargill Juice will be renamed Cargill Juice Beverage Applications, effective immediately.

Cargill's juice business claims to have greatly enhanced its capabilities in its mission to provide customers with tailor-made, innovative beverage solutions. This development is the latest in a series of ongoing enhancements for the business - already a significant supplier of raw ingredients, fruit juices, concentrate and blends in the industry.

To more accurately reflect its increased capabilities and goals, Cargill Juice will be renamed Cargill Juice Beverage Applications, effective immediately. The business is also launching a new image, to be featured in an advertising campaign beginning this month and running throughout 2005.

Cargill has now added an experienced team of application, flavour and product development specialists to the existing organisation.  This team adds further expertise to the complementary skills already contained within Cargill's Duckworth Flavours business, acquired in 2004.

"These enhancements demonstrate our desire to provide a more comprehensive, innovative service to our beverage customers worldwide", comments Martin Dudley, head of Cargill's global Juice Beverage Applications business.  "We will work closely with Cargill's Duckworth Flavours business to capitalise on existing strengths and to leverage synergies which will help our customers keep ahead of the field in the development of innovative beverages."

Alongside its traditional juice products, which include everything from citrus to guava and from not-from-concentrate to frozen, concentrated orange juice from Florida, Cargill Juice Beverage Applications now provides blends or compounds delivered to customers as semi-finished goods for them to complete the processing.  In 2004 Cargill sold its Brazilian juice operations - orange production and processing - to focus its efforts on value-added juice and beverages solutions.

"This is a great time to be engaged in beverage developments at Cargill.  By harnessing the collective capabilities of Cargill's beverage development businesses, we can create distinctive value for our customers through enhanced consumer and category understanding coupled with differentiating technology," concludes Mark Lewis, managing director of Duckworth Flavours.

www.cargill.com