10 Feb 2020 --- FrieslandCampina (FC) is investing US$26 million annually in farmers who are pursuing best practices in sustainability. In line with the goals of the EU’s Green Deal, FC aims to be carbon neutral by 2050, through programs such as Foqus Planet and PlanetProof. FC recognizes that financial incentives play a vital role in directing sustainability practices, which is why new programs aim to reward farmers with additional cash when they invest in them.