New purple tomato variety with umami taste scoops innovation award

10 Feb 2020 --- The new purple YOOM tomato has won the gold award at the Fruit Logistica Innovation Awards (FLIA) 2020 in Berlin, Germany. It stands out as an innovation with its highly attractive purple color and its powerful sweet-sour balance for an umami taste. This new tomato variety, bred by global agriculture company Syngenta, brings another healthy food option to the adventurous consumer seeking new, exciting and colorful foods.

“These tomatoes are exactly what consumers are looking for in the grocery store: they are tasty, healthy and convenient,” says Erik Fyrwald, Syngenta CEO. “This is a fantastic achievement: it’s a win for consumers, Syngenta and the environment.”

The FLIA is presented annually during the fresh produce trade show and honors outstanding innovations in the entire fruit and vegetable supply chain from production to the point of sale. It recognizes the ten best innovations in the international fresh fruit and vegetable industry.

“Winning this award is recognition of Syngenta’s commitment to innovation to meet growers’ needs to grow healthy, and delicious, vegetables which consumers want to buy,” adds Jeremie Chabanis, Syngenta Value Chain Lead EAME.

YOOM is also recognized for its pioneering packaging, sourced from cardboard produced from sustainably managed forests which embrace consumers’ requirements for more sustainability in the grocery market.

YOOM tomatoes are currently available in Australia, Belgium, Denmark, France, Greece and Spain; distribution will begin soon in markets such as Austria, Canada, Germany, Switzerland, UK and the US.

Production continues to grow and reach new markets around the world.

Edited by Gaynor Selby