19 Dec 2018 --- Shoppers favor items with a lower carbon footprint as long as they’re given clear information on the label. This is according to new research from the University of Technology Sydney and Duke University, in Australia. As part of the study, researchers presented 120 participants with a choice of soups. They found that when the products had a “carbon label,” participants bought fewer beef soups and more vegetable soups, in comparison to when there was no label provided. The news comes just as FrieslandCampina launches the first ever milk cartons with the “On the way to PlanetProof” labels in the Netherlands.
