Caravan Ingredients Introduces Ultra Fresh Sweet Concept

This extended freshness capability allows for expanded retail distribution possibilities, fuller shelves for enhanced selling opportunities, reduced stales and increased sales resulting from an extended sales window.

 

For commercial manufacturers, the longer freshness cycle offers more dwell time in the warehouse as well as in transit. It also provides higher quality through freeze-and-thaw cycles.

 

Consumer research has shown that consumers would like their sweet good products to stay fresher for longer. In a proprietary study, Caravan Ingredients found that 90% of consumers look at expiration dates to determine freshness and 70% use appearance, taste and texture as freshness cues. Additionally, 65% of consumers would like six more days of freshness in commercial packaged products.  This number rises to 78% for in-store bakery products.

 

Available in the same Classic, Premium and Supreme product lines as the original Ultra Fresh, Ultra Fresh Sweet delivers the extended freshness and great taste that consumers desire.