Captain Morgan Rum Introduces New Beach-Themed Flavor Varieties
11 Feb 2015 --- Captain Morgan is taking the beach with a tidal wave of flavor – and cocktails will never be same. Infusing a bit of the Caribbean into drinks across the country, the Captain Morgan Rum Company will introduce three flavors to its fleet— CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Coconut Rum, and CAPTAIN MORGAN Grapefruit Rum.
Crafted from the sparkling waters of the Caribbean, Captain Morgan’s new flavors are five times distilled and made with fine cane molasses. Each expression blends natural flavors with CAPTAIN MORGAN White Rum, resulting in a liquid that can be enjoyed as the key ingredient in a number of island-inspired cocktails.
“This summer, we’re looking for consumers to flip over their hammocks and have a little fun with their mojitos and daiquiris by enjoying our new pineapple, coconut and grapefruit extensions,” said Dan Kleinman, Vice President of Marketing, Rums for Diageo North America. “After last year’s successful launch of CAPTAIN MORGAN White Rum, we wanted to expand our offerings in the category. These flavors allow adult fans to diversify their cocktails, providing them with a taste of the Caribbean no matter where they may be responsibly enjoying our products.”
At 70 proof (35% ABV), CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Coconut Rum, and CAPTAIN MORGAN Grapefruit Rum are available nationally, with a suggested retail price of $15.99 for a 750 mL bottle. These flavors are the newest additions to the brand’s robust portfolio of offerings that includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGANBlack Spiced Rum and CAPTAIN MORGAN White Rum.
Throughout the year, the Captain Morgan Rum Co. is bringing these flavors to music festivals, pool parties and summertime spots across the country. Prepare yourself – Captain Morgan will be making a splash like never before!
As we embark on a year of adventure, the Captain Morgan Rum Co. encourages adult consumers to take the beach and raise a glass – always in moderation.
