Candy King signs unique marketing agreement with Kraft Foods Global
To design and distribute the World’s FIRST Altoids Chewing Gum Vending Machine.
30/03/05 Candy King of America, Inc. has announced the signing of a unique marketing agreement with Kraft Foods Global to design and distribute the World’s FIRST Altoids Chewing Gum Vending Machine. This single serving vending machine is the FIRST vending machine to target an adult audience and also marks the first time Kraft Foods Global has authorized a company to design a vending machine for one of its products. Candy King's newly launched website AltoidsVending.com is the only place to request a quote on these official Kraft-licensed vending machines.
In the last three months, Candy King of America has purchased close to 53 Million pieces of Altoids Chewing Gum from Kraft Foods. According to Kraft Executives, this volume accounts for 20 Percent of total Altoids chewing gum sales worldwide.
