Campina Launches Optimel Control that Helps Control Appetite

27/11/06 Campina is launching Optimel Control, a dairy drink with natural plant extracts that help to ensure you eat less at your next meal. This new innovation from Campina helps to keep weight in balance in a natural way. Studies by TNS NIPO show that half of the Dutch population (aged 25 to 50) has difficulty in maintaining a healthy weight, even though almost everyone (89%) regards a healthy weight as extremely important. In order to meet the needs of this group, Campina is introducing Optimel Control. Scientific research shows that drinking Optimel Control reduces energy intake at the next meal by at least 10%. Optimel Control will be on sale in Dutch supermarkets from 27 November 2006.

The ingredient in Optimel Control that gives a satisfied feeling sooner at the next meal is unique in the Netherlands. Optimel Control helps you to eat less, and is not intended for fast weight loss. Weight loss is only possible through a number of different factors, such as calorie control and sufficient exercise. Optimel Control can therefore provide support if you want to lose weight.

The Dutch find it hard to control their eating

Many Dutch people want to attain a healthy weight and so become fitter and feel good about themselves. They also see this as an investment in a healthy future. The TNS NIPO studies show that many Dutch people have difficulty in achieving a healthy weight. Almost half of them find it hard to control their eating when faced with a delicious meal, for instance. ‘Eating less’ is seen as one of the solutions for attaining a healthy weight. Optimel Control offers a helping hand.

Effective several hours after intake

Optimel Control is effective for several hours after intake. Because the Dutch usually consume the highest number of calories in their evening meal, we recommend drinking a bottle of Optimel Control at lunchtime.

Important elements for achieving and maintaining the right weight are a healthy diet, moderate food consumption and enough exercise. Optimel Control fits well within a balanced life style of this kind. Optimel Control was developed for everyone who regards a healthy weight as important. Optimel Control is available in 102 ml bottles (in packs of four). Each bottle contains the active volume of plant extracts needed to reduce the amount a consumer eats at the next meal.