Campbell Soup Company Collaborates with American Heart Association Go Red for Women Movement
To help raise awareness about the prevention of heart disease among women, Campbell has committed to a multi-year partnership and raising more than $1.5 million for the cause.
10/11/06 Campbell Soup Company is proud to announce its support for the life-saving efforts of the American Heart Association's Go Red for Women movement. To help raise awareness about the prevention of heart disease among women, Campbell has committed to a multi-year partnership and raising more than $1.5 million for the cause. The initiative includes a variety of activities, including donating a portion of sales from select products and creating specially designed fashion items that will be sold or auctioned with part of the proceeds going to the American Heart Association.
"At Campbell, we are dedicated to finding ways to help Americans achieve their daily health and wellness goals," said Denise Morrison, President of Campbell USA. "As part of that mission, we are honored to team up with the American Heart Association to support this important cause and to help educate people about the number one killer of women, heart disease."
The American Heart Association fundraising initiative is part of Campbell's broader efforts to realize its corporate mission: Nourishing People's Lives, Everywhere, Every Day. In addition to being a "Proud National Supporter" of the Go Red for Women movement, the company recently expanded its offerings of heart-healthy products to make it easier for people to eat a balanced, healthful diet. These include 17 new and reformulated varieties of Campbell's Healthy Request soups and newly reformulated V8 100% vegetable juice, which now has 19% less sodium. All are certified by the American Heart Association and display the heart-check mark.
