FLAVIA Launches FLAVIA Fusion Deluxe Exclusively for Bloomingdale
Unlike messy coffee and tea pots, FLAVIA is the only single-serve beverage system which brews direct and pure from a "filterpack" to cup, guaranteeing no crossover of flavor from the previous drink.
10/11/06 FLAVIA, the pioneers of single- serve beverage systems, is unveiling its latest addition, FLAVIA Fusion Deluxe, a premium version of the award winning FLAVIA Fusion. Launching exclusively at Bloomingdale's in mid-December, the FLAVIA Fusion Deluxe will feature new upgrades including a stainless steel finish, which make it a perfect complement to any home decor.
FLAVIA Fusion Deluxe will be in Bloomingdale's stores nationwide in mid- December and includes the following upgrades:
* Blue LEDs on the drink selection panel
* Separate hot water button
* Visible water level
* Stainless steel handle around the back of the water tank (for easy refilling and cleaning)
* Additional stainless steel accents throughout the design including on the cold tank lid and head adjust panel
"FLAVIA values our partnership with Federated Department Stores and created an exclusive product for the Bloomingdale's division to expand our portfolio of equipment with a premium version of the existing Fusion drinks station," said Rod Ofte, General Manager for FLAVIA. "Launching FLAVIA Fusion Deluxe at Bloomingdale's, which has a reputation of offering the best in housewares, is an ideal situation."
The FLAVIA Fusion drinks station, which features a sleek design and state- of-the-art technology, gives people the ability to create over 30 single- serving drinks, including gourmet coffees, fresh leaf teas, wellbeing options and heavenly indulgent creations such as cappuccinos, mochaccinos, Milky Way lattes and chai lattes, all at the touch of a button. Unlike messy coffee and tea pots, FLAVIA is the only single-serve beverage system which brews direct and pure from a "filterpack" to cup, guaranteeing no crossover of flavor from the previous drink. In addition, the FLAVIA Fusion drinks station requires minimal to no cleaning between drinks, giving consumers total convenience.
"Bloomingdale's has been the retail pioneer of the single serve coffee beverage business," said Michelle Israel, Divisional Merchandise Manager for Housewares & Luggage. "It is exciting to be bringing the latest and greatest to our customers at the perfect time of year for gift giving."
FLAVIA Fusion Deluxe, debuting in December, will retail for $169.99 which includes an 18-drink starter kit at Bloomingdale's stores nationwide.
