Cadbury enters the dessert additives market in India

14/07/05 Cadbury India has entered the dessert additives market with its brand of chocolate sauce. The company has so far been marketing milk additive products such as Bournvita and Delite, apart from its chocolate, biscuit and confectionery brands.

Cadbury's chocolate sauce is being retailed only through large organised players such as Big Bazaar, Giant and Food World. It will be made available through other trade channels, based on the consumer response.

With chocolate sauce, Cadbury hopes to take forward its aim of tapping at in-home consumption occasions.