Burger King Signs PepsiCo for Latin American and the Caribbean Restaurants
As a result of the Latin America beverage agreement, PepsiCo will now become the largest soft drink provider for BURGER KING restaurants in these markets.
4/4/2011 --- Burger King Corporation (BKC) has signed a multi-year agreement with PepsiCo to be the exclusive soft drink supplier in more than 1,000 restaurants throughout the company’s Latin America and Caribbean region. As a result of the Latin America beverage agreement, PepsiCo will now become the largest soft drink provider for BURGER KING restaurants in these markets.
“We are excited to expand our relationship with PepsiCo in the region,” said Jose Tomas, president, Latin America and the Caribbean, BKC. “This partnership will bring PepsiCo’s product lineup to nearly 90 percent of our markets and will allow us to further leverage PepsiCo’s brand power, extensive food and snack business and promotional partners across Latin America and the Caribbean.”
“We are pleased to extend our reach with BURGER KING restaurants across this strategic region and we are particularly proud of working together in PepsiCo's priority markets such as Brazil and Mexico,” said Luis Montoya, president, Latin America beverages, PepsiCo.
“Additionally, PepsiCo is delighted to be partnering with BKC on a Global basis to develop opportunities for Quaker Products,” continued Mikel Durham, chief innovation officer, PepsiCo Foodservice.
