Bumble Bee Foods Launches New Prime Fillet Chicken Breasts

25/01/07 Preparing chicken, America's favorite protein, has been made easier thanks to new premium and ready-to-eat, entree-style whole chicken breasts that bring a great tasting, nutritious meal to the dinner table in minutes. Following the success of its Prime Fillet seafood products, popular American household brand Bumble Bee has announced the national launch of Prime Fillet Chicken Breasts, offering consumers chicken entree options that are high-quality, affordable and easy to prepare.

Each individual four-ounce serving of Bumble Bee Prime Fillet Chicken Breast contains a 100 percent skinless and boneless grilled chicken breast that is fully cooked and kept fresh in an easy-open, vacuum-sealed pouch. Prime Fillet Chicken Breasts are available in three seasoned varieties: Garlic & Herb, Southwest Seasonings and Barbeque Sauce.

"In developing this exciting new product, we wanted to provide dinner solutions that are not only very simple to prepare, but those that can be a part of a nutritious meal," said Bumble Bee Chief Executive Officer Christopher Lischewski. "Favored for its mild flavor, versatility and terrific nutritional profile, we're making chicken even more accessible with the assurance of quality under our premium banner of Prime Fillet."

Lischewski explained that as part of the research the brand undertook to develop Prime Fillet Chicken Breasts, it discovered that 36 percent of consumers would increase poultry consumption if it was quicker to prepare. "Chicken is such a popular choice among Americans. Given our increasingly busy lifestyles, this is a quality product that is responsive to the continuing demand for convenience with an equally important focus on good nutrition and health."

He added, "Bumble Bee is a trusted brand that's been around for over 100 years. With issues surrounding obesity and other health conditions, it's imperative that we contribute to helping improve the quality of life of America's families by offering convenient options of their favorite foods so they can make the right meal choices."

Prime Fillet Chicken Breasts were recently previewed at an exclusive luncheon at The Culinary Loft in SoHo, New York. Media food editors sampled a menu selection featuring the new products in creative yet simple recipes developed by noted Food Author and Food Consultant Joie Warner. Warner -- a best selling, award-winning cookbook author -- is one of the country's most prolific authors in her genre with over 25 cookbooks. Currently working on a new book to accompany her upcoming PBS cooking special and television series, she has created a variety of entree and sandwich recipes for each Prime Fillet Chicken Breast with unique complements of easy-to-repare ingredients.

Prime Fillet Chicken Breasts mark the first extension of Bumble Bee's premium line beyond seafood. According to Lischewski, Bumble Bee was encouraged by the high demand for products such as Prime Fillet Albacore Steaks and Prime Fillet Salmon Steaks. He said Bumble Bee's evolution into chicken entrees aligns with the brand's mission to provide superior quality shelf-stable products that are also good for you.