Over the last year, Bulleit founder Tom Bulleit traveled the globe sharing sips of a new, unreleased style of Bulleit Bourbon with some of the world’s top bartenders. As a whiskey built by the support of the bartending community, Tom wanted to know what they would think about an addition based on higher proof instead of new flavors or finishes. The feedback was overwhelming and reinforced the decision to officially launch Bulleit Barrel Strength Frontier Whiskey in his home state of Kentucky.