Brown-Forman Launches lbd Vodka-Based Spirit
12 May 2015---Global wine and spirits company Brown-Forman, is launching lbd to the UK market
Developed in the UK in response to growing consumer demand, the global drinks specialists have created a light and tasty vodka-based spirit in a range of three dual fruit flavours, Peach & Raspberry, Apple & Cranberry and Lime & Watermelon; all recommended to be mixed with lemonade.
Charlotte Ashburner, Brown Forman area marketing manager said: “We have created lbd to tap into a global trend for lower ABV drinks. Our target female consumer is both savvy with what they consume and how they spend their money. We’re delivering a refreshing flavoured spirit with a 20% ABV at a price they will also like.
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