Britannia plans diversification into food range
Aims to become a complete food company.
22/07/05 India, Confectionery group Britannia Industries Ltd, a joint venture between Nusli Wadia group and Groupe Danone of France, is planning to diversify into other areas of foods from current product range of biscuit and cakes in order to become a complete food company, Britannia chairman Nusli Wadia told reporters after the 86th annual general meeting.
Britannia earlier had milk business which was sold to Britannia Newzealand Foods two years back.
The company has developed a commodity buying strategy to control costs measures and sustain bottomline growth in the face of rising input cost and declining consumer prices.
Wadia said the company was now looking into various new areas of foods like snacks and health drinks but had not yet finalised anything.
