Bravo! Foods International signs licensing agreement with Marvel Enterprises

23/03/05 Bravo! Foods International, a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milks, announced that it has entered into a two-year license agreement with Marvel Enterprises, Inc. to use its Classic Marvel character program known as Marvel Heroes on Bravo!'s Slammers nutritious and fortified milk drink products.

Under the terms of the license agreement, Bravo! will utilize certain Marvel Heroes for the packaging and promotion of its Slammers® flavored milk products in the United Kingdom and Ireland. Bravo! has enjoyed an existing license relationship in the United States and the Middle East with Marvel since early 2004 and, through this UK license, will expand its Slammers international presence by offering vitamin-fortified, flavored milks that are tailored to satisfy a specific taste profile developed for the United Kingdom.

Marvel's Classic character program features the character families of Spider-Man, X-Men, the Incredible Hulk, Fantastic Four, Silver Surfer, Captain America, Thor, Iron Man, Daredevil, Namor, Dr. Strange and Nick Fury. Marvel will utilize the Marvel Heroes Slammers® line as part of its Healthy Heroes promotional program in the United Kingdom, which is aimed at promoting good nutrition to children of all ages. The Slammers® Marvel milk line will represent the only sponsor in the beverage category of the Healthy Heroes program, and will join other food groups and products representing healthy and nutritional alternatives to junk food.