Bravo! Brands launches flavoured milk line in the UK
Ships three flavours of its popular Slammers® milk drinks to J Sainsbury.
29/07/05 Bravo! Foods International Corp., a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavoured milks, has announced that Bravo! Brands (UK) Ltd, its wholly-owned United Kingdom subsidiary, has successfully launched its flavoured milk line in the United Kingdom with the shipment of three flavours of its popular Slammers® milk drinks to J Sainsbury, a leading UK retailer.
Drinks Brokers Ltd, Bravo's exclusive sales agent in the United Kingdom, has been retained to launch an all-out, heroic attack on the UK's flavoured milk sector with a great-tasting range of low-fat Slammers®. Major UK retailer J Sainsbury has started the roll out Slammers® in 220 of its stores this month.
Bravo!'s innovative Slammers® in the UK comprise three delicious flavoured milk drinks fortified with vitamins. Slammers® are now available in Amazing Chocolate, Cosmic Strawberry and Xtreme Banana varieties. Packaged in 250ml Prisma packs that are perfect for school lunchboxes, Slammers® are healthy UHT vitamin-enriched low-fat flavoured milk drinks that have a nine- month shelf life and can be sold from the chiller or as an ambient product off the shelf. Retailers in the UK are offering Slammers® at around 59p.
Slammers® already are established as an award-winning brand in the US, where the drinks are produced by Florida-based Bravo! Foods International Corp. The company has secured licensing rights from Marvel Enterprises® to package its products with its world-famous characters and has appointed Drinks Brokers Ltd to handle UK sales and marketing of Slammers®.
Slammers® will benefit from a strong advertising and promotional support campaign throughout the United Kingdom, including a major nationwide sampling programme, eye-catching point-of-sale material and in-store events.
Sainsbury's Supermarkets is Britain's longest standing major food retailing chain. A large Sainsbury's supermarket offers around 30,000 products - 50 percent of which are Sainsbury's own brand including fresh produce. In addition to a wide range of quality food and grocery products, many stores offer delicatessen, meat and fish counters, complementary non-food products such as clothing and homeware, pharmacies, coffee shops, restaurants and petrol stations.
Sainsbury's serves over 14 million customers a week and at the end of the financial year we had 727 stores throughout the UK.
Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 states, Mexico and nine Middle East countries. The Company's products are available in the United States and internationally through production agreements with regional milk processors. Bravo!'s popular Slammers® milk drinks can be purchased in retail outlets throughout the country and in some international markets.
Bravo! Foods' Slammers® are now available at more than 30,000 stores nationwide, including such popular chains as: 7-Eleven, A&P, BI LO, Brunos, C/S Metro, Dutch Farms, Giant Food Stores, IGA, Jewel, Pathmark, Piggly Wiggly, Ralph's, Safeway, Sam's Club, Safeway, Shaw's, Shop Rite, Speedway, SuperTarget, Tops Markets, Waldbaums, Walgreens and White Rose.
