Blue Marlin Lifts Bulgaria’s National Spirit with an Upmarket New Look

The striking blue label features trompe d’oeil facets, while the bottle boasts ribbing in the glass and even a faceted bottom.

1/14/2011 --- Independent integrated branding agency Blue Marlin has given one of Bulgaria’s best-loved brands a classy new look that emphasises its premium nature. Vin Prom’s Mastika Peshtera now appears in a beautiful crystalline bottle that reflects the nature of the drink, which for Bulgarians is the spirit of summer holidays. It will go on sale in the New Year.

Mastika, which is an aniseed-flavoured spirit, is usually served well chilled and is stored in the freezer. One of its key product attributes is that it forms crystals at low temperatures and those crystals are now represented on pack in both the label graphics and the bottle itself.

The striking blue label features trompe d’oeil facets, while the bottle boasts ribbing in the glass and even a faceted bottom. The overall effect is stylish and modern, yet in keeping with the brand’s rich heritage.

Blue Marlin Bath creative director Chris Hart comments: “Mastika Peshtera drinkers are passionate about the brand and we had to be careful about moving the design into more modern territory. The new look is both contemporary and classic and will help to attract new consumers without alienating brand loyalists.”