24 Apr 2019 --- Serving a market the size of China with one type of milk tea is not viable as consumer preferences vary per region, according to recent FrieslandCampina Kievit research. Consumers are showing preferences for intense milk tastes and the dairy ingredients supplier has published the results of a study analyzing the “perfect milk tea,” as well as current offerings in the milk tea segment across Greater China. A key takeaway is that Chinese consumers are currently looking for premiumization, Yvonne Kaupmann from FrieslandCampina Kievit, tells FoodIngredientsFirst.