Birds Eye Put Up for Sale for £2.5 billion

The auction of Iglo Group, which is Europe's largest frozen food company, follows a number of approaches to its owner, the private equity company Permira.

26 Mar 2012 --- The company behind frozen food business Birds Eye has been put up for sale with an asking price of £2.5 billion, according to the Reports

The auction of Iglo Group, which is Europe's largest frozen food company, follows a number of approaches to its owner, the private equity company Permira.

Permira bought Iglo for €1.7 billion (£1.4 billion) in 2006 from Unilever and expanded the business by buying Findus Italy for €800 million (£669 million) in 2010.