B&G Foods to offload Green Giant and Le Sieur brands in Canada
Key takeaways
- B&G Foods will sell its Green Giant and Le Sieur brands in Canada to Nortera Foods by early 2026.
- The sale supports B&G’s debt reduction and focus on core brands after similar US divestitures.
- The company’s sales continue to decline, with proceeds aimed at easing financial pressure.
Nortera Foods will acquire the Green Giant and Le Sieur frozen and shelf-stable vegetable product lines in Canada from B&G Foods. The sale is expected to close this year or during the first quarter of 2026, subject to approval from Canadian regulators.
B&G Foods divested the Green Giant shelf-stable vegetable product line product line in the US to Seneca Foods in November 2023, and the Le Sueur shelf-stable vegetable product line in the US to McCall Farms in August 2025.
The US branded foods company says it will also pursue the potential divestiture of its Green Giant frozen vegetable product line in the US.
“Our decision to sell the Green Giant and Le Sieur brands in Canada is another milestone in our ongoing effort to divest brands and product lines that are non-core to B&G Foods’ long-term strategy, sharpen our focus, and reduce long-term debt,” says Casey Keller, president and CEO at B&G Foods.
“Green Giant is a well-recognized and trusted brand in Canada. Nortera Foods, the long-time, primary co-manufacturer for the brand in Canada, is well-positioned to drive continued success for Green Giant in Canada.”
B&G Foods says it intends to use the proceeds from the sale for general corporate purposes, including the repayment of long-term debt and the purchase of assets useful in B&G Foods’ business, and to pay taxes, fees, and expenses related to the sale.
Nortera Foods is a North American company known for canned and frozen vegetables and fruits. The terms of the transaction were not disclosed.
B&G Foods’ financial pressures
B&G Foods’ divestments come amid ongoing financial struggles and reportedly high debt. The company’s net sales dropped 6.3% to US$1.932 billion in 2024 (versus 2023).
Its Q2 2025 net sales were also down 4.5% year-over-year to US$424.4 million. The company plans to release its Q3 results after the market closes on November 5.
Based in New Jersey, B&G Foods and its subsidiaries manufacture, sell, and distribute branded shelf-stable and frozen foods across the US, Canada, and Puerto Rico. Its portfolio of over 50 brands includes Cream of Wheat, Crisco, Dash, Ortega, and B&M.
Nortera Foods is a North American company known for canned and frozen vegetables and fruits.
