Betty Crocker introduces new Warm Delights

15/09/05 For those who have everything, except the time to relax, Betty Crocker is baking up something warm and delightful. Perfect for those end-of-the-day moments that call for indulgence in a decadent treat, new Betty Crocker Warm Delights is a single-serve microwaveable dessert that's ready in minutes - without any dirty dishes to spoil the mood.

"Betty Crocker is revolutionizing the baking aisle with Warm Delights," said Josh Resnik, marketing manager. "For all those people who are looking for a quick getaway from the stresses of daily life, Warm Delights provides a warm treat that tastes like homemade without all the preparation, time and clean-up."

Each Betty Crocker Warm Delights comes packaged in a convenient, single-serve bowl. Simply add water, stir, microwave and in minutes you'll be indulging in a warm, delicious dessert. Warm Delights is available in five varieties: Hot Fudge Brownie, Molten Chocolate Cake, Molten Caramel Cake, Fudgy Chocolate Chip Cookie and Cinnamon Swirl Cake.

Betty Crocker Warm Delights will be available in the baking mix section beginning September 2005. The suggested retail price is $1.99 for an individual package.

Betty Crocker(R) is a registered trademark of General Mills, Inc. Warm Delights(TM) is a registered trademark of General Mills, Inc.

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