25 Jan 2021 --- Sugar-reduction food-tech start-up Better Juice is collaborating with German-headquartered GEA Group, a key player in process engineering for the food and beverage sectors. The partnership is part of Better Juice’s strategy to transform the global juice industry by advancing its technology to reduce all sugars in orange juices. The joint venture (JV) will push Better Juice’s scale up and expand its global footprint.