Beso del Sol Sangria Set to Launch in 10 Markets
20 Feb 2014 --- Beso del Sol Sangria, will expand distribution to 10 states beginning March 1 ,Beso del Sol Sangria is a joint venture between Arctic Beverage and L&B, LLC to bring a premium product in the high- growth sangria category to market.
Arctic Beverage,LLC, importer for Beso del Sol, is partnering with MS Walker for MA, RI, NH and ME; Georgia Crown in GA and TN, Prestige Imports in MD, DEL and Washington DC and Southern Wine & Spirits for the state of Fl.
“Beso del Sol is the first premium 100% natural Sangria in a bag-in-a-box on the market. There’s a phenomenal value proposition that makes it a no-brainer for distributors and retailers to support,” says Christina Staalstrom, Commerical Director. In addition to a great taste and an attractive modern design, Beso del Sol offers retailers a better profit margin and consumers a better value. Each 3L box of Sangria is the equivalent of four traditional 750 ml bottles. Additionally, the technology used ensures that each sip is fresh – from the first to the last. The wine stays fresh for up to six weeks after opening.
Today, the Sangria category is outpacing wine in terms of sales so it’s natural for consumers to want a sangria that’s modern, tastes great and is portable. The modern box packaging makes Beso del Sol ideal for gatherings and celebrations – indoors and out.
Arctic Beverage will support the brand with a strong in store merchandising and sampling program in addition to local market advertising and event support.
“We’re extremely excited by the strong reaction from the market and our goal is to be in 11 states before the beginning of summer, “ says Staalstrom. Beso del Sol Sangria is the first joint venture between Arctic Beverage and L&B LLC to develop, produce and bring to market a brand for commercial distribution.
