Bericap Launches the First Push Pull Sports Cap with Whistle
The development of such whistle closure which is an adaptation of the existing 28 mm PP closures ref. 7897 started at BERICAP Hungary in 2004, production began during summer of 2005 after successful tests carried out in the 3 factories of KOFOLA.
16/12/06 This 28 mm push pull (PP) sports cap with integrated whistle is a good example on how BERICAP closures can help some manufacturer of low end products to grow very fast with such marketing gimmick that makes its products different and create attraction at consumers.
Indeed, the idea of having a closure that can be reused as a whistle or a trumpet after the beverage is drunk has been developed between BERICAP and KOFOLA which was looking for some competitive advantage to grow faster than its competitors in Eastern Europe (Hungary, Poland, Czech Republic and Slovakia) and to build a strong and sympathetic notoriety among its main market, that of children.
The development of such whistle closure which is an adaptation of the existing 28 mm PP closures ref. 7897 started at BERICAP Hungary in 2004, production began during summer of 2005 after successful tests carried out in the 3 factories of KOFOLA.
Such whistle closure does not require any modification of the capping line of the customer but cannot be used for aseptic line, unless after irradiation.
Since its introduction, the closure has proven to be an unbeatable marketing tool, used in most of KOFOLA’s TV commercials and news paper advertising campaigns, and was also used by KOFOLA as a tool to expand its activity in new territories such as Romania and Croatia. The product has now been adopted too by the famous Austrian beverage company VÖSLAUER MINERALWASSER AG
