Ben & Jerry's introduces new coffee ice cream flavors with Fair Trade
Continues its 27-year commitment to supporting positive social and environmental change.
14/04/05 Unilever's Ben & Jerry brand has introduced three coffee ice cream flavors now made with Fair Trade Certified coffee extract. The flavors - Coffee Heath Bar Crunch, Coffee Coffee Buzz Buzz Buzz and Coffee - will be featured at the Specialty Coffee Association of America show in Seattle on April 16.
Fair Trade certification is making a positive difference in the global community by ensuring that small-scale farmers are paid a fair price for the harvests they work so hard to grow. Under Fair Trade certification, farmers can more than double their incomes, helping them to afford basic needs such as education and healthcare for their families.
The presence of the Fair Trade Certified logo on Ben & Jerry's coffee ice cream pints means that TransFair USA, the only independent, third-party certifier of Fair Trade products in the United States, monitored every step involved in sourcing the coffee to ensure the farmers really received a fair price for it.
Ben & Jerry's is the first ice cream maker in the United States to introduce coffee flavors made with Fair Trade Certified coffee.
The Fair Trade Certified label guarantees farmers in developing countries were paid fairly for their crops. One hundred percent of the price goes directly back to the Fair Trade co-op for distribution among the farmers.
