Bell Offers Up Flavor Concepts For Convenience Sector

04 Jun 2015 --- Bell Flavors, a leading supplier of flavours, fragrances, botanical extracts and ingredient specialities to the beverage and food industries, has revealed three up-to-date flavour concepts for non-alcoholic beverages, sweet chocolate creations and instant pasta products that will bring fresh and new flavours and inspirations.

Bell´s ‘Jazzed up by Nature’ is an all-natural modular system that comprises natural fruit and tea flavorings, tea extracts, alternative sweetening concepts, and different juice contents. It taps into the continued popularity of tea as a drink for all markets and cultures.

Some 284 billion litres of brewed tea were consumed globally in 2013, the majority of which was black tea, followed by green and fruit & herbal teas. The segment of RTD bottled tea has significantly gained momentum, now making up a share of 5.5% of the global soft drinks segment – which is worth a volume of 43 billion litres.

'Citrus meets Chocolate' is a range that encourages the consumer to discover innovations in taste such as blood orange, mandarin or tangerine, which leave an exotic kick in products, but simultaneously stay within the well-known mass market. They provide a similar taste compared to well-known and accepted classics like orange. Therefore they create the perfect taste profile to differentiate products from the mass market while staying within the consumers` comfort zone. Discover Bell´s fruity and zesty classics like orange, lemon and lime as well as new and unknown creations with a distinctive character but a similar famous and familiar taste – a variety that will convince both: classic consumers and innovation drivers as well.

'Ready in a Minute Natural Flavour Creations' for Instant Pasta Sauces tap into the market for easy ‘home-cooked’ meals and a growing hunger for convenience.

The convenience channel is set to grow by more than 30% over the next five years and instant pasta products are a reliable growth size and popular among many consumers, due their quick and easy preparation, their huge variety and the fact that they can be consumed on-the-go. Bell Flavors & Fragrances reflects this trend and presents a range of natural flavour creations for instant pasta meals. With varieties such as pesto, carbonara or sweet chili, Bell´s ideas for sauces provide delicious approaches and inspirations for new product concepts.