Bell Acquires Iceberg Flavor Division in Sao Paulo Brazil

02 Aug 2013 --- Bell Flavors & Fragrances secured its newest international subsidiary with the acquisition of Iceberg Industries flavor division in Sao Paulo Brazil. Iceberg-Aromas has resided in the Brazilian market since 1939 with customers in all segments, particularly in sweets, confectionery, chewing gum, ice cream, drinks, biscuits and savory products.

James Heinz, Bell’s President & CEO says, “This acquisition provides Bell with the platform and resources to expand our business in Brazil and South America. We are very excited about this new acquisition and the envisioned growth within this important market for Bell.”

Bell Flavors and Fragrances, Brazil will now have two manufacturing facilities in Brazil with its Brazilian headquarters located in Cotia, Brazil a suburb of Sao Paulo.

The new facility will contain state of the art innovation labs that will serve as a hub of new product creation and customer collaboration for the South American market. “Creativity and Innovation are two ingredients that have driven Bell´s growth over the last 100 years. Investing further into Brazil and supporting our customers is critical to our company’s success,” says John Lowry, Vice President of Bell’s International Division.

General Manager Bell Brazil, Paulo Barros, says “Bell’s new Brazil facility will continue Bell’s longstanding  tradition to provide quality products and service to our customers through technological evolutions of flavors and fragrances, sensory innovation though science and motivated employees focused on the continued satisfaction of our customers.” 

Bell’s new facility will manufacture flavors, fragrances and botanical extracts to the South American market.