Beechdean Ice Cream Scoops Up Lovingtons
02 Jun 2017 --- The Beechdean Group, manufacturer of Beechdean Ice Cream, Loseley and other key ice cream brands, joined forces with Lovingtons ice cream by acquiring 50% of the business.
The joint venture is set to rapidly expand the Lovington Brand in the West Country by building on the company’s reputation for manufacturing the finest quality Dairy ice cream. Lovingtons, started in 1997, has become one of the most recognized names in the West Country (UK) with a range of creamy, dairy ice creams and some memorable flavor combinations.
Andrew Howard, MD of the Beechdean Group, commented on the merger: “We have known the Lovington brand for a long time and felt strongly that it was the right partner for us to grow our business in the key West Country market. Whilst the factory already has a BRC AA grading, we are looking to put substantial investment in both the manufacturing capabilities as well as the sales and marketing side of the business to capitalise on the excellent reputation the business has developed. This, coupled with the recent acquisition of a Pancake and Waffle business means as a group we have much more to offer our growing client.”
John Clement, MD of Lovingtons, said: “It’s like having your big brother turn up at just the right time. We have a great team down at Lovingtons and we have worked hard to build up a strong reputation with our key clients, Beechdean getting involved will now allow us to push on and really develop the brand and most importantly continue to improve our customer offer.”
It will be business as usual for Lovingtons going forward; with the intention of making the company one of the leading brands in the West Country.
