Beach Whiskey Brings the Beach to WSWA

The ultimate beach party has begun and Beach Whiskey, a new meticulously crafted flavored American whiskey, is live at the Wine & Spirits Wholesalers of America WSWA in Vegas.

Launching in June 2016, Beach Whiskey (SRP $23.99, 750ml) celebrates the beach lifestyle and all that comes with it… parties, sports, relaxing, good music, and having fun. Even the packaging—an etched label on custom sea glass bottles—is designed to evoke the spirit of the beach life and bring whiskey to day time.

"WSWA is where the wine and spirits industry celebrates innovation and the great new brands that drive it," said J. Smoke Wallin, co-founder & CEO of Beach Whiskey and former Chairman and President of WSWA.  "What better place to bring a bit of the beach than to the Vegas desert?"