Guinness Launches New Campaign for Hop House 13

Guinness is launching a new campaign for Hop House 13, the latest innovation from The Brewers Project. The campaign features the first TV advert for the premium-crafted lager brewed with Guinness yeast, Irish barley and the best of hops from both Australia and USA.

Following a successful launch in Ireland last year, Hop House 13 is now available on draught in over 1,000 premium on trade outlets in GB including Greene King, Stonegate and Novus Leisure outlets in the on-trade, and throughout the off-trade.

The TV campaign will run for five weeks, tracing the journey of Hop House 13 Lager from its creation in the pilot brewery at St James Gate, Dublin.

Stephen O’Kelly, marketing director at Guinness, said: “Consumer excitement for products created with craftsmanship and character has brought a new energy into the world of beer. The launch of Hop House 13 and our supporting campaign is positioned to help licensees maximise the opportunity and drive incremental sales as a result.

“The Guinness endorsement also enables licensees to tap into the strength of 256 years of brewing passion and heritage whilst making the most of a name that’s trusted by 94% of consumers.”