Batory Foods and Celanese Form Distribution Agreement for Qorus Sweetener System

23 Oct 2014 --- Batory Foods, a leading distributor of high-quality ingredients for U.S. food manufacturers, has reached an agreement with Celanese Corporation, a global technology and specialty materials company, as a select distributor of the new Qorus sweetener system.

Developed by Celanese, Qorus balances flavor and sweetness while masking off notes. This empowers manufacturers to develop low- and no-calorie foods and beverages that taste as authentic as their full-calorie counterparts.

“This is not just another high-intensity sweetener,” said Tom Tang, product manager, Batory Foods. “It’s a complete sweetener solution that propels the development of no- and low-calorie products into the future. Qorus changes the game for formulators, who can now innovate in this space with fewer limitations.”

Typically, product developers sacrifice taste for caloric reduction. With Qorus, however, Batory customers can deliver the delight of uncompromising sweetness—without the calories of sugar. Qorus significantly reduces the bitter aftertaste of traditional no- or low-calorie sweeteners and increases sweetness perception. The optimizer inside the Qorus sweetener system does not add its own taste.

Qorus™ functions in a variety of processing conditions and is designed for no- and low-calorie carbonated and non-carbonated beverages, flavored waters, energy and juice-based drinks, dairy products, cocktails and many more applications. Batory offers Qorus in two platforms: Dolce 1100 (30% to 70% sugar reduction) and Dolce 2100 (50% to 100% sugar reduction).

While formulators enjoy the innovation potential of Qorus, operations professionals appreciate the savings. Qorus reduces the need for proprietary flavors or masking agents, introducing time and freight cost efficiencies. With fewer truckloads required, Batory customers experience reduced man-hours, dock hours, handling and storage.

The distribution partnership with Celanese also allows manufacturers to leverage Batory’s strength as a single-source ingredients provider. Customers that may have otherwise purchased flavorings or masking agents from different vendors can turn to Batory for a complete sweetener solution.

“We know that Batory is a good fit with Celanese,” says Amy F. Gilliland, technical manager, Americas, of the Celanese food ingredients business. “They have a long history of meeting customers’ sweetener needs and they are well equipped to represent a specialty ingredient like Qorus.”