Baskin-Robbins Teams with The Hershey Company to Create the Ultimate Ice Cream and Candy Bar Line-Up

15/03/07 Baskin-Robbins, the world's largest chain of ice cream specialty stores, has gone crazy for candy with the introduction of the company's new Candy Bar Madness ice cream treats in partnership with The Hershey Company. Baskin-Robbins has delved deep into the world of sweet treats, announcing survey results revealing the country's candy bar eating habits and preferences.

Baskin-Robbins and Hershey's, two iconic brands in the business of making sweet treats, have come together to create the ultimate in ice cream and candy bar pairings. The result is the introduction of nine tantalizing Candy Bar Madness treats including ice cream, shakes, sundaes and ice cream cakes made with REESE'S Peanut Butter Cups, HEATH Bar Crunch, KISSABLES and KISSES.

"Candy Bars and ice cream are two American classics," said Scott Colwell, Baskin-Robbins' vice president of marketing. "Our survey shows Americans love delicious combinations of chocolate, peanut butter and caramel. Together with Hershey's, we are excited to take candy bar favorites and provide a sweet ice cream twist, satisfying the ultimate American sweet tooth."

Americans Are Mad About Candy Bars

The Candy Bar Madness survey, conducted with Insight Express, marks the launch of Baskin-Robbins' new candy-inspired ice cream treats. The survey polled a random nationwide sampling of 1,000 adults over 18 and uncovered interesting insights into the classic candy treats.

What defines a candy bar? The term includes a wide variety of products ranging from solid chocolate bars, to multiple layers, or mixtures of different ingredients. Thirty-three percent of Americans polled said if a piece of candy has a chocolate outer shell, then it is a candy bar. In addition, a resounding 47 percent of Americans agree chocolate is the ultimate candy bar ingredient, followed by peanut butter with 21 percent.

Forty-one percent of Americans eat at least one candy bar a month and 39 percent eat one candy bar a week. With that many candy bars consumed, some may wonder if Americans have developed any quirky eating habits. Not so! Eighty-four percent of Americans eat a candy bar by biting into it, with only one percent using a fork and knife to eat it.

Candy Bar Madness Ice Cream Treats

This spring Baskin-Robbins invites candy bar lovers to indulge in the ultimate candy and ice cream treats. Fifty-three percent of Americans stated their favorite candy bar in ice cream is REESE'S Peanut Butter Cups followed by HEATH Toffee Bar with 29 percent, and this new menu does not disappoint those fans. Baskin-Robbins new Candy Bar Madness offerings are available at participating stores nationwide now through May 28, 2007, while supplies last.

REESE'S Peanut Butter Cup offerings
- REESE'S Peanut Butter Cup Ice Cream: Vanilla ice cream mixed with REESE'S Peanut Butter Cups.
- REESE'S Peanut Butter Cup Sundae: A triple layer of REESE'S Peanut Butter Cup ice cream, hot fudge, REESE'S Peanut Butter Sauce, and chopped REESE'S Peanut Butter Cups.
- REESE'S Peanut Butter Cup Shake: A blend of Peanut Butter 'n Chocolate ice cream and REESE'S Peanut Butter Sauce, topped with whipped cream and chopped REESE'S Peanut Butter Cups.

HEATH Bar Crunch offerings
- HEATH Bar Crunch: Toffee flavored ice cream mixed with HEATH Bar pieces and swirled with a caramel ribbon.
- HEATH Bar Crunch Sundae: A triple layer of HEATH Bar Crunch ice cream, hot fudge, caramel, and chopped HEATH Bar pieces.
- HEATH Bar Crunch Shake: A blend of HEATH Bar Crunch and Jamoca ice creams, chopped HEATH Bar pieces and caramel, topped with whipped cream and chopped HEATH Bar pieces.

HERSHEY'S KISSABLES CANDY and KISSES BRAND CHOCOLATE offerings
- HERSHEY'S KISSABLES Candy Sundae: A triple layer of Gold Medal Ribbon ice cream, hot fudge, marshmallow, and KISSABLES candy.
- HERSHEY'S KISSABLES Candy Cake: A 9" round cake frosted with Vanilla ice cream with whipped topping borders, decorated with colored gel brush strokes and topped with HERSHEY'S KISSABLES Candy (Serves 12 -16).
- Candy Cake topped with HERSHEY'S KISSES Brand Chocolate: A 2/3 sheet cake frosted with Chocolate ice cream with whipped topping borders, drizzled in chocolate and topped with HERSHEY'S KISSES Brand Chocolate (Serves 12 -16).