BASF Opens New Kitchen Lab in Istanbul, Turkey
31 Jan 2014 --- BASF’s global business unit Human Nutrition has opened a new Kitchen Lab in Istanbul, Turkey. With this world class laboratory, BASF offers its customers in Middle East, Russia/Commonwealth of Independent States (CIS) and Africa tailor-made support for the formulation and application of food solutions.
“We know that food is closely linked to culture – and culture is local,” said Michael Ceranski, who heads BASF’s global business unit Human Nutrition. “With the new Kitchen Lab we do not only offer the opportunity to serve our customer’s needs, but also have the chance to better understand local and regional consumer trends.”
Product analyses, recipe development and application technologies: BASF offers a broad scope of services in its Kitchen Labs. Together with its customers, the company strives to find efficient and intelligent solutions – for example with regard to climatic conditions like temperature and humidity, which differ from region to region. Taste, texture and color of food products also play an important role during the theoretical and practical trainings for customers, distributors and other partners. “If our customers and partners face challenges while formulating their recipes, they are invited to our kitchen labs, where we can find the right solution together,” said Dr. Thorsten Schmeller, Head of Applications, Regional Business Management Human Nutrition Europe. “Furthermore, we can proactively work on new food concepts to show our customers how future products could potentially look like.”
The new Kitchen Lab in Istanbul will become part of BASF Human Nutrition’s global network of application labs. By using this network, the company’s customers benefit from the experience and know-how of experts all over the world. The Kitchen Lab in Istanbul complies with HACCP (Hazard Analysis and Critical Control Points) standards.
