Barry Callebaut Closes Stollwerck Sale to Baronie

Stollwerck, based in Germany, has sales revenue of approximately EUR 500 million and volumes sold are more than 100,000 tons. Stollwerck’s volumes consist of private label business, branded chocolate products (Sarotti, Alprose, Alpia and Jacques) and co-manufacturing for third parties.

Oct 3 2011 --- Barry Callebaut AG, the world’s leading manufacturer of high-quality cocoa and chocolate products, has completed of the sale of its European consumer business Stollwerck to the Belgian Baronie Group, as announced on July 11, 2011. The sale included all of the business and all assets of Stollwerck and its affiliates, including five factories in Germany, Belgium and Switzerland. The two parties agreed not to disclose any financial details of the transaction.

Stollwerck, based in Germany, has sales revenue of approximately EUR 500 million and volumes sold are more than 100,000 tons. Stollwerck’s volumes consist of private label business, branded chocolate products (Sarotti, Alprose, Alpia and Jacques) and co-manufacturing for third parties.

Stollwerck, founded in 1839 and bought by Barry Callebaut in 2002, is a producer of chocolate confectionery products offering an extensive portfolio to most of the important retailers in Europe. Sales revenue of Stollwerck is approximately EUR 500 million and volumes sold are more than 100,000 tons. Stollwerck’s volumes consist of private label business, branded chocolate products (Sarotti, Alprose, Alpia and Jacques) and co-manufacturing for third parties. The company employs about 1,700 people.

Belgium based Sweet Products, a privately owned family company, is the parent of the Baronie Group of companies. Baronie that has its roots in Holland, produces a wide portfolio of chocolate products for their national and international customer base. The manufacturing operations cover branded products, private label products and third party branded chocolates. The assortment ranges from every day chocolates (Assorted Belgian Chocolates, Seashells and tablets) to seasonal chocolate products for Christmas and Easter. Baronie already owns and operates three state of the art production sites in Holland and Belgium and an ultra-modern logistical center for warehousing and co-pack activities, located in Belgium. It has made the Baronie entity a strategic partner for European Major Retailers, for whom it provides branded products and private label products.