Barista launches Barista Crème in India
Barista’s tribute to the fine Italian coffee drinking culture.
18/07/05 India, Barista Coffee Company has launched its new sub-brand of premium café - Barista Crème in Delhi. The Wi-Fi-enabled Barista Cremé also has a Corner Bookstore outlet.
Speaking on the occasion, Partha Dattagupta, CEO, said, "Barista Crème is our tribute to the fine Italian coffee drinking culture that has caught up very well with the Indian consumers."
According to Dattagupta, at Cremé, the coffee will be freshly roasted and cookies baked every three hours.
Apart from the Crème chain, Barista will also start 60 new espresso bars in the current fiscal across the country, with the majority in the South.
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