Bar Specialist VSI Expands with Third Plant

This latest investment will create 50 to 60 new jobs in 2012. Once in full operation, its third plant will enable VSI to produce up to 250 to 300 Million bars annually.

Sep 23 2011 --- The non-branded contract manufacturer VSI has broken ground for a new bar production plant in the Netherlands. This new site is VSI’s third plant in Leerdam and is scheduled to be fully operational in January 2012. Already the Number One player in the European bar market, VSI expects to strengthen its global position with this expansion.

Following a sustainable and continuous growth strategy, VSI has expanded its production capacity over the years. This latest investment will create 50 to 60 new jobs in Leerdam in 2012, in addition to the current 135 employees. Once in full operation, its third plant will enable VSI to produce up to 250 to 300 Million bars annually. Previously, a second plant was opened in August 2010, which boosted production by about 40 Million to a total of 150 Million bars a year.

VSI is already the leading non-branded bar producer in Europe, with clients spanning the continent as well as the Middle East, Australia, South Africa and South America. Gerard Janssens, the company’s CEO, says: “With the latest investment in capacity, we expect to further strengthen our position worldwide. By being able to offer higher quantities, we hope also to grow in other markets outside of Europe’s borders.”

VSI is a non-branded manufacturing company, specializing in tailor-made and custom-specific development and private label production of bars for several markets and purposes. Its portfolio comprises meal replacement bars, sports and energy bars, functional bars with one or more functional components, as well as snack bars featuring great tastes and – if desired – nutritional USPs such as reduced fat or calorie content.

Its accumulated expertise enables VSI to guarantee optimal translation from the idea into a real and marketable product. In line with customer needs, the company offers collaboration on every level, ranging from single parts of the process to total development and implementation as a “full service” partner. VSI can provide complete development support for the brands of both large and small companies, and is able to accept relatively small order volumes. VSI is based in Leerdam, The Netherlands.