01 May 2024 --- The wellness megatrend is inspiring bakery ingredient innovation as consumers seek out nutritious but indulgent choices that support human and planetary health and satisfy diverse dietary requirements. Simultaneously, bakeries are increasingly demanding cost-effective solutions that elevate product formulations amid fluctuating ingredient costs and supply shortages. In this report, we unpack the key trends driving the bakery ingredient market with leading suppliers CP Kelco, Puratos and International Flavors & Fragrances (IFF).
