Bacardi U.S.A. Extends DISARONNO Distribution Agreement
The cordials and liqueur category is one that continues to grow, making DISARONNO an important part of our premium portfolio. Through our continued investment, we look forward to growing this legendary brand yet further.
16/04/08 Bacardi U.S.A., Inc., the leading privately held spirits and wine company in the United States,announced it has renewed its contract with Illva Saronno S.p.A. for U.S. distribution rights to DISARONNO Originale, the World's Favorite Italian Liqueur.
DISARONNO is the original liqueur created in the town of Saronno, Italy in 1525. "Bacardi U.S.A. is now in its tenth year importing DISARONNO into the United States and it's fitting we celebrate this anniversary by extending our partnership," said John Esposito, Bacardi U.S.A. President and C.E.O. "The cordials and liqueur category is one that continues to grow, making DISARONNO an important part of our premium portfolio. Through our continued investment, we look forward to growing this legendary brand yet further."
"Bacardi U.S.A. has been a true partner of the Illva Company for the past 10 years. The DISARONNO performance in the important U.S. market has been outstanding, and we look forward to continued success in our leading market," stated Augusto Reina, C.E.O. of Illva Saronno Holding S.p.A.
DISARONNO is the original liqueur created in the town of Saronno, Italy in 1525. A widow, romanced by a student of the Leonardo da Vinci School, created a rich, smooth liqueur to express her admiration of him. The result was the original recipe that became DISARONNO - the essence of hand-selected herbs and fruits that today continues to provide a quality and taste unmatched by competitors.
