Bacardi Launches National Distribution of Hatuey

21 Nov 2014 --- As part of its centennial celebration, HATUEY beer is now making its distinguished, Cuban style craft brew available in New York.

To commemorate the launch, a VIP reception is being held at a restaurant in Times Square on Monday, Dec. 1st from 7pm to 10pm. The New York City market is the first stop to the brand’s eventual east coast expansion. It was previously sold exclusively in South Florida. In order to expand the brand in the northeast, HATUEY has proudly joined with a leader in the distribution industry, OAK BEVERAGES, INC.

The event will feature a live band playing Cuban music and a cigar roller, as a tribute to HATUEY beer’s culture and heritage, as well as its new brand ambassador, Camille Arroyo, the mirror image of the iconic Cuban beauty depicted in the painting, “Beer Me” by Abdul Delgado. A round of the famous ale mentioned in many of Ernest Hemingway’s novels, will also be offered to the restaurant’s patrons that evening compliments of the 100-year-old brand.

“This is a very exciting time for the brand. Its rich Cuban heritage is one I’m sure, New York will deeply appreciate and enjoy,” said Anler Morejon, HATUEY Brand Manager. “In spirit with the holidays and in keeping with the HATUEY tradition of always giving back to its community, a toy drive will be held so attendees are asked to bring a new, unwrapped toy for children ages 3-13. They will then be donated to the Hispanic Counseling Center, a multi-service non-profit that pro-vides bilingual treatment services for chemical dependency and mental illness, as well as many youth and family programs, serving over 1,400 clients per month.”