Aurora Adopts Tetra Pak’s Next Generation Traceability Solution

Tetra Pak’s new traceability technologies offer significant benefits to both the customer and the end consumer. For customers, it improves the speed and reliability of the entire production process.

1/18/2011 --- Tetra Pak has announced that Aurora, one of the largest food companies in Brazil, is harnessing its next generation traceability solution to increase production efficiency and add brand value to a newly launched UHT milk product.

Tetra Pak’s new traceability technologies offer significant benefits to both the customer and the end consumer. For customers, it improves the speed and reliability of the entire production process through real time monitoring and complete automation control. This, in turn, provides the means to quickly and accurately diagnose and solve potential production problems. For consumers, it offers reassurance since each individual Tetra Pak carton is stamped with a unique code that enables access to web-based information regarding the origin, processing and packaging of the product contained inside.

The new traceability solution from Tetra Pak, which Aurora calls Aurora Traced Product, brings customers and consumers more insight than ever before, with information related to each individual milk package, not just an entire lot.

"Traceability is an essential tool to demonstrate credibility and engender confidence with producers, customers, suppliers and consumers,” said Mario Lanznaster, President of Aurora Coopercentral. “It has now become a critical food safety indicator. Working with Tetra Pak, Aurora and its customers can track foods from raw materials through to the final manufactured product. We can now monitor the production process and control quality parameters in real time.”

Aurora’s traceability solution is based on the latest version of Tetra PlantMaster, a factory control, supervision and operation software suite which includes a quality management system and a platform to transfer data to the Internet. These innovative technologies strengthen Aurora’s cooperative quality system, facilitate process control and management and identify food origin. As well as adding brand value, Aurora sees Tetra Pak’s next generation traceability solution as an important asset in ensuring quality and facilitating product certification.

Said Sam Strömersten, President Tetra Pak Processing: “Traceability is becoming increasingly important to securing food safety - meeting consumer demand for more informative labelling and complying with stringent regulations governing food production. Tetra Pak has developed a traceability solution that integrates smoothly with processing and packaging lines to enable liquid food producers such as Aurora to gain greater control over the supply chain and build ever greater confidence with their customers.”