28 Aug 2020 --- Olam says that it is not enough just to inform consumers and customers about its traceability strides, it wants to actively provide them with data access via its B2B AtSource platform that reports the social and environmental footprints of a product’s journey. This then helps to create interesting and informative narratives that play into the storytelling trend as consumers are increasingly captivated by the stories behind their food and beverage products.
