Atkins unveils new look Advantage

Revamped with a sleek new appearance, the Advantage line of products will debut as the official nutrition bars and shakes of the Olympus Fashion Week Spring 2006 Collections.

12/09/05 The United States, While fashion critics clamor over the latest designs coming down the runway, the big buzz this season is the fabulous new look and great taste of Atkins Advantage bars and shakes. Revamped with a sleek new appearance, the Advantage line of products will debut as the official nutrition bars and shakes of the Olympus Fashion Week Spring 2006 Collections.

Fashionistas and trendsetters won't have to worry about sacrificing healthy eating habits this season as they sample the great flavors of the new Advantage products exclusively available to 7th on Sixth. Loaded with protein, fiber, vitamins and minerals, a single Advantage bar or shake supplies about a third of daily nutritional requirements for anyone seeking a great-tasting, convenient snack.

In addition to being available throughout the tents, VIPs and those-in- the-know will also be able to exclusively preview the yet-to-be released Advantage Caramel bars in the Fashion Week Daily Suite at the nearby Bryant Park Hotel. Not hitting shelves until late fall, the early buzz from editors and critics has these new bars as the preferred choice of the in-crowd.

ANI is a market-leading functional foods company offering great-tasting products under the Advantage brand that are made from superior nutritional ingredients, without added sugars and trans fats, that fit the needs of all healthy, active lifestyles. Its products appeal to a broad population of consumers. Currently, Advantage products are available to consumers in over 30,000 stores throughout North America.

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