Asahi Launches Super Dry Black Lager

 

With its dark, velvety good looks, you might expect this black beauty to be full-bodied and heavy like a dark ale, in fact it couldn’t be more different.

 

Unlike a traditional stout or porter, Super Dry Black is easy-to-drink and maintains the dry, crisp, refreshing flavour of Asahi Super Dry, derived from the addition of rice. Its clean lager taste imparts a deeper sweet nuttiness and rich, smooth flavour offering UK consumers a new lager experience.

 

Asahi UK brand manager Samantha Catford said: “Super Dry Black offers a real point of difference in the UK. It will appeal to beer drinkers who appreciate a continental dark lager style: soft and elegant, with a rich, mildly-vanilla, nutty-sweet palate, and a dry, rounded finish that is never harsh or acrid. The challenge for UK consumers, who are accustomed to full-bodied dark ales, will be to discover its surprisingly light, refreshing taste.”