Asahi Launches Super Dry Black Lager
22 Oct 2015 --- Japan’s number one lager Asahi Super Dry has launched its dark lager brand extension Super Dry Black in the UK market.
Imported from Japan and brewed like a traditional lager, Asahi Super Dry Black (5.5% ABV) uses the iconic no. 318 yeast of the original Super Dry but achieves a deeper, darker appearance and flavour through the addition of roasted malt.
With its dark, velvety good looks, you might expect this black beauty to be full-bodied and heavy like a dark ale, in fact it couldn’t be more different.
Unlike a traditional stout or porter, Super Dry Black is easy-to-drink and maintains the dry, crisp, refreshing flavour of Asahi Super Dry, derived from the addition of rice. Its clean lager taste imparts a deeper sweet nuttiness and rich, smooth flavour offering UK consumers a new lager experience.
Asahi UK brand manager Samantha Catford said: “Super Dry Black offers a real point of difference in the UK. It will appeal to beer drinkers who appreciate a continental dark lager style: soft and elegant, with a rich, mildly-vanilla, nutty-sweet palate, and a dry, rounded finish that is never harsh or acrid. The challenge for UK consumers, who are accustomed to full-bodied dark ales, will be to discover its surprisingly light, refreshing taste.”
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