Premium Move for Russian Standard Vodka
22 Oct 2015 --- William Grant & Sons UK has announced that Russian Standard Vodka will be joining its premium spirits portfolio on 1st January 2016.
Russian Standard Vodka is part of Roust International which represents the William Grant & Sons portfolio in Poland/Central Europe. In the UK, William Grant & Sons UK has represented Roust’s Green Mark and Zubrowka for over two years, and the move represents a consolidation of the full Roust portfolio in the UK market.
Chris Mason, managing director UK, William Grant & Sons, comments: “Roust is one of the world’s leading vodka producers and we look forward to continuing a successful partnership to achieve our ambitious goals. Russian Standard Vodka is an excellent fit within our existing premium portfolio, complementing our current brands.
“This partnership will ensure that William Grant & Sons UK has the strongest vodka portfolio offering with authentic brands that are differentiated within the category including: Russian Standard Vodka, Green Mark and Zubrowka.”
Roust chairman & owner Roustam Tariko comments: “Roust is delighted to consolidate our vodka portfolio in the UK with William Grant & Sons UK; we look forward to the continued rapid growth of Russian Standard vodka and our wider vodka portfolio here in the UK under the stewardship of the William Grants & Sons UK team. We believe our powerful brands in conjunction with William Grant & Sons’ own strong portfolio of brands will deliver accelerated volume and market share growth in the UK.”
